What Romanians Searched for in Finance in 2025
- Dumitrascu Silvia
- 4 days ago
- 3 min read
We often say that search behavior is a quiet but honest signal of what really matters to people. Not what’s fashionable, not what’s trending on social media — but what they actually want to understand.
Looking at Similarweb’s Finance category rankings for Romania, alongside Google search behavior, 2025 tells a clear story: Romanians are practical, increasingly curious, and more financially engaged than we sometimes give them credit for.
Let’s unpack it.
Top Finance Websites in Romania (by traffic)
According to Similarweb’s Finance rankings for Romania in 2025, the most visited finance-related websites were:
ZF.ro – Business and economic news remain the main entry point into financial understanding.
ING Romania – A strong signal of active digital banking usage.
cursbnr.ro – Exchange rates continue to be part of everyday financial decision-making.
Banca Transilvania – Traditional banks remain highly relevant in digital form.
euplatesc.ro – Payments and convenience matter more than ever.
What this tells us: Romanians search finance where it connects directly to real life: news, banks, rates, and payments. Finance is not abstract — it’s operational.
The Most Searched Finance Questions in Romania (2025)
Beyond websites, the questions people typed into Google reveal even more.
In 2025, finance-related searches in Romania clustered around a few recurring themes:
1. Everyday money clarity
“What is the exchange rate today?”
“How does inflation affect my savings?”
“Is it better to keep money in lei or euro?”
These questions show concern for stability and purchasing power, not speculation.
2. Banking & digital usage
“How does mobile banking work?”
“Is online banking safe?”
“How to open an account online?”
Digital finance is widely adopted, but people still want reassurance and clarity.
3. Investing basics
“How do I start investing?”
“What is an ETF?”
“Is investing risky?”
Not advanced trading — but first steps, explained simply.
4. Financial independence & long-term planning
“How much should I save monthly?”
“How do I plan my finances better?”
“How to build passive income?”
This signals a growing shift from survival mode to planning mode.
Investing Interest: Quiet, But Growing
In the investing category, traffic shows steady engagement with platforms like TradeVille, TradingView, and eToro — suggesting that while not everyone is investing yet, many are learning.
This aligns perfectly with the search behavior:people are asking how to begin, not how to beat the market.
What These Trends Tell Us About 2026 and Beyond
Looking ahead, a few implications stand out:
1. Financial education will matter more than ever
The questions people ask are foundational. In 2026, we’ll likely see increased demand for clear, human explanations — not more complexity.
2. Trust will remain the key currency
Established platforms, banks, and credible sources dominate search traffic. New players will need credibility, transparency, and education-first approaches to grow.
3. Communities will increasingly shape financial conversations
As financial decision-making becomes more digital and self-directed, inclusive communities and relatable content will play a bigger role — especially for women navigating careers, savings, and leadership.
4. Finance will stay practical
Romanians are not searching finance for entertainment. They search it to make better decisions. That won’t change in 2026 — but expectations for simplicity and usability will rise.
2025 confirmed that people don’t want more noise — they want confidence, clarity, and connection.
And that’s exactly where we’ll continue to focus in 2026 and beyond ☕
